The five biggest mistakes – number 2

I keep seeing this mistake over and over again. I have named it: the two marathons.

The first marathon is the product development stage: from the idea to the first mass-manufacturing batch.

The second marathon is marketing the idea and growing the business.

For reasons that I don’t fully understand yet, I see a lot of entrepreneurs focused on the first marathon, just to arrive to the start of the second one with no energy left and no resources either…

Let’s plan and prepare for those two marathons: this will highly increase the chances of success!

Have you witnessed that too?


(Photo by RUN 4 FFWPU from Pexels)