We are facing some acceleration with change since the start of 2020.
This acceleration was forced upon us, and it’s there nevertheless.
This moment in time is pushing entrepreneurs to innovate and seek new opportunities.
Still, I can see some patterns that I know are more risky than others: one of the first mistake in launching a new product is: “build it and they will come”.
And yes, before you say it, there are cases where it has been working very well. However, most of the time, this approach with a lack of market validation can be a source of failure for the venture.
You can read more here: https://lnkd.in/gyBhydU
Have you seen this mistake in recent time?