Product development: the two marathons.

I have had a number of conversation with founders in the last few months.

There is a question that keeps coming back, which is around the product development itself.

In my experience, moving from the idea to the final product is the first marathon. It can be a long one as there are many aspects to de-risk in the process, I find though it is the easiest one.

The second marathon starts when the first one ends: it is about growing the company. It is about scaling from zero to wherever you want to be.

Too often, I find that founders are focused solely on the fist one and do not prepare the second one, or even think about it.

You also need resources for the second marathon! You can’t start this second phase depleted and exhausted by the first one.

You can read more here.

If you have a product idea and want to discuss it, you can book some time with me.

To your success!

#innovation #industrialdesign #startups #technology #productdevelopment