The Lobster

D2 Design & Development were enlisted to explore a new idea and innovation in the DIY industry.

Our role was to conduct research and collaborate with the client before coming up with a unique idea that solves a problem for their target audience.

The final product addresses a simple, yet extremely common issue – where to rest your paintbrush when you’re in the middle of painting. Designed to look like a lobster, the product clamps onto a paint pot and provides a spot to place your paintbrush when not in use.

The playful device has had overwhelming success within the DIY industry and continues to produce significant revenue for the client.

The Zeneo Aquarium Tank

For this project, D2 Design & Development came up with a way to create, launch and market a contemporary, attractive and functional aquarium tank.

We observed customer frustration with other tanks – on a practical level, consumers did not like buying numerous attachments to get the tank up and running, and on an aesthetic level, the many cables made the unit look ugly, messy and outdated.

We came up with The Zeneo; an all-in-one aquarium tank that saves customers from buying all the extras. Furthermore, The Zeneo is a visually stunning product that suits all modern decors.

D2 also came up with a successful design strategy to thwart the client’s competition.


"Philippe is a gifted Industrial Designer with the rare ability of coming up with relevant concepts and strategies on one hand and the ability of leading and inspiring a cross functional team to turn concepts up into profitable products on the other hand. One is his award winning products did create a whole new trend/category within the aquarium market."

— Alain Mars


"I reached out to Philippe for advice about a product innovation I had invented, because I was unsure how to move it forward. It was such a joy to exchange ideas with a fellow 'inventor' who warned me about all thinkable pitfalls, yet was encouraging and practical in his suggestions to take it to the next level. I've got a long way to go and therefore I cherish the priceless source of information and inspiration Philippe is, as an expert in bringing innovations to the market."

— Johanna Canberra