Sustainable chair strikes Gold at the Melbourne Design Awards last night

Thursday, July 28, 2016


“A brilliant and courageous design, gracefully executed” –Local Design Studio Strikes Gold at Melbourne Design Awards

Melbourne design studio D2 Design last night won a gold award for product design at the 2016 Melbourne Design Awards. The winning product, designed for the New Zealand-based start-up Revology, is a sustainably designed chair, made from a striking, linen-based composite. In the words of Mark Bergin, CEO and Founder of Design 100 and Design Awards Judge:

“A brilliant and courageous design, gracefully executed. The jury were taken by the boldness and elegance of the chair, celebrating the modern plastics era juxtaposed with the richness of linen.”


This concept chair represents the core values of D2 Design: innovation and sustainability with function and elegance. Manufactured from completely new material – a linen composite material called flax and a thermoplastic – the chair is fully recyclable. In addition, you can easily replace theplastic parts of the chair, ensuring that this chair will last for generations. It’s a seat you can enjoy sitting on for more than one reason!


Inspired by the classic Parisian café chair, it is a beautiful meeting of tradition and technology. The chair is crafted using an innovative moulding technology. It is lightweight and able to be customised with an interchangeable seat and back rest. The soft-touch organic matte finish of the flax fibres contributes to the chair’s elegance. This, combined with its comfort and a unique look, makes this chair not just an object to sit on, but also one to admire. The team presented their concept chair to high acclaim at the JEC trade show in Paris earlier this year.


“As a designer, I’m always excited by new material or new technologies. This chair has combined both: using Flax as a new natural material in the furniture industry, and capitalising on newly developed technology to manufacture the product. The chair is the first of its kind ­-  something incredibly unique, yet timeless in design” – Philippe Guichard, D2 Design Creative Director



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"Philippe is a gifted Industrial Designer with the rare ability of coming up with relevant concepts and strategies on one hand and the ability of leading and inspiring a cross functional team to turn concepts up into profitable products on the other hand. One is his award winning products did create a whole new trend/category within the aquarium market."

— Alain Mars

"I reached out to Philippe for advice about a product innovation I had invented, because I was unsure how to move it forward. It was such a joy to exchange ideas with a fellow 'inventor' who warned me about all thinkable pitfalls, yet was encouraging and practical in his suggestions to take it to the next level. I've got a long way to go and therefore I cherish the priceless source of information and inspiration Philippe is, as an expert in bringing innovations to the market."

— Johanna Canberra


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