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The 3 stages of creativity


The Three Stages of Creativity
After more than 20 years of experience in the design industry, I can recognise patterns. The one I want to talk about today is the pattern I have witnessed around creativity. In my work as a product designer I have observed three distinct stages in the creative process, all of which are important. However, I’ve found that it’s the third stage that is the most powerful in terms of creative output and yet also the most undervalued one in the work environment.

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D2 designs the Revology chair

Do you believe products should be sustainable, innovative, elegant and functional? D2 Design does – and, together with the New Zealand-based start-up Revology, we have created the first mass-manufacturable, recyclable chair made out of linen. Together, the team presented this concept chair to high acclaim at the JEC trade show in Paris earlier this year.

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#Cablestop is on kickstarter

We spotted this kickstarter project, as it is Australian design: Cablestop is a sleek, compact and portable device for controlling the placement and organization of desktop power cords. Cablestop is a tiny, portable device that controls the placement and...

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mophie space pack: iPhone 5 functional cover

mophie space pack: iPhone 5 functional cover, more batteries, more memory! Well, we all know that at time we suffer from the iPhone limitations, such as the batteries life span at the lack of memory extension. Mophie is there to add two functionalities in...

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apple’s next move

Apple's next move into the car industry. "apple carplay, the best iPhone experience on four wheels", it says... "CarPlay allows one to access the features of any current iPhone that has a Lightning connector from a touch screen display in the center of the...

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UFO Collection by Ora-Ïto for VONDOM

UFO Collection by Ora-Ïto for VONDOM. Designer just designed a collection called UFO for manufacturer VONDOM: "The collection results from “genetic mutation experiments” between the iconic languages of pagodas and UFOs. Its chair, table and sofa allow to...

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Sidekick Stools: design by Timothy John, new-zealand

Sidekick Stools: design by Timothy John. "Thanks is proud to release the Sidekick Stool, designed by Mt. Maunganui-based furniture designer Timothy John for the Thanks retail stores. The Sidekick is visually light, unimposing and is easily incorporated...

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Testimonials

"Philippe is a gifted Industrial Designer with the rare ability of coming up with relevant concepts and strategies on one hand and the ability of leading and inspiring a cross functional team to turn concepts up into profitable products on the other hand. One is his award winning products did create a whole new trend/category within the aquarium market."

— Alain Mars

Testimonials

"I reached out to Philippe for advice about a product innovation I had invented, because I was unsure how to move it forward. It was such a joy to exchange ideas with a fellow 'inventor' who warned me about all thinkable pitfalls, yet was encouraging and practical in his suggestions to take it to the next level. I've got a long way to go and therefore I cherish the priceless source of information and inspiration Philippe is, as an expert in bringing innovations to the market."

— Johanna Canberra