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Is good design invisible?

I was attending a funeral this Monday, and there were speeches about the deceased. Obviously it was man of principles, and he never spoke in bad terms of anyone. With one exception: a particular brand. Why? Because he had numerous bad experiences with them, and they...

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Sharing my entrepreneurial journey next Thursday

For many years, I tended to think of myself as a designer. I thought of myself as someone from the creative industry. Last year, I took the Gallup Strength Finder assessment and discovered that… I was first and foremost an entrepreneur. At first, I was a bit surprised...

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No more secrets

I attended a business retreat about three weeks ago and I was advised to speak more freely about one important aspect of my life. Then, as it often happens in life, I was invited to speak about that very same topic on the 15th of December: I’m going to talk about...

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Why we need to redefine the GDP in order to design a better world

What really matters in life is your own wellbeing, which translated to everyone’s wellbeing. The definition of GDP is “a monetary measure of the market value of all the final goods and services produced in a period of time, often annually or quarterly”. This leads to...

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Design critic?

I was having discussions on how to “produce content” to share on social media, and a few persons in my network suggested I started criticising products designed by other design studios. I was reflecting on that, and I could not move in this direction. Not that I can’t...

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Follow the process

On rare occasions, I see clients deciding to skip a step in the design process. They think this step isn’t necessary for them and it’s all going to work out anyway. I have a step-by-step process in my work, a framework, like most of you do. It’s there to ensure that...

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Will design replace marketing?

I was reading this article, “Design will kill marketing, says Ikea’s former design chief” and I started to question the intent. The point of the article is that design should replace marketing. There is an angle I couldn’t agree more with, which is allocating a...

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Design for frustration

There is an aspect of design that I like less and less, though it's getting more and more popular: design for frustration. The goal is to move you to buy another product. Let's take my smartphone as an example. It's only about two years old. It works well and I'm...

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Iterations as part of the design process

The work of an Industrial Designer can be broken down into phases. Iterations are part of few of these phases. Iteration is the repetition of a process to generate an outcome. In the design context, there are three stages where iterations happen: design for function,...

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A great interview

About six months ago, Warwick Merry invited me to be interviewed on his Podcast, the “Get More Success Show”. I have been listening and learning from that Podcast for quite a few months, so, I thought it would be a good idea! I met Warwick over four years ago when I...

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Testimonials

"Philippe is a gifted Industrial Designer with the rare ability of coming up with relevant concepts and strategies on one hand and the ability of leading and inspiring a cross functional team to turn concepts up into profitable products on the other hand. One is his award winning products did create a whole new trend/category within the aquarium market."

— Alain Mars

Testimonials

"I reached out to Philippe for advice about a product innovation I had invented, because I was unsure how to move it forward. It was such a joy to exchange ideas with a fellow 'inventor' who warned me about all thinkable pitfalls, yet was encouraging and practical in his suggestions to take it to the next level. I've got a long way to go and therefore I cherish the priceless source of information and inspiration Philippe is, as an expert in bringing innovations to the market."

— Johanna Canberra