MENUMENU
Last night, I was invited to speak at AcademyXI on Design Leadership. I shared the stage with Melis Senova, Remya Ramesh, Michael Leigh and Nilma Perera. I learned a fair bit from all of them.
When questions were opened to the public, I had this one coming to me: “should I patent my idea?”
 
I would like to share some thoughts about this topic, as this is a question I get very often.
 
First, there is no straight answer, “It depends” is what I would say all the time.
A few factors you may want to consider:
  • The level of innovation and inventiveness
  • The financial risks and rewards
  • The competition
  • The life span on your product on the shelves
  • The possible use of your patent as a marketing tool
  • The valuation of your company
There are products that have a very short life on the shelves, and sometimes being first to market is the most important.
Other products need to be protected by a patent, to prevent competition to copy bluntly.
Last but not least, patents contribute to the valuation of your company, so this is an angle that is often forgotten by start-ups and other entrepreneurs. It can make a big difference after a few years in business.
 
And my last word would be: talk to your patent attorney!
 
Who is the specialist you refer your clients to?
 
#D2design #DesignWithRespect #IndustrialDesign #Design
#ProductDesign #Triplebottomline #Keynote #PhilippeGuichard