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How to avoid the “that’s THE solution” syndrome.

I have been creating for many years. I also have been coaching and mentoring people for many years too. One trend I have observed is that so often, people would stop creating as soon as they have found a decent idea. “That’s THE solution”, they would say. In my view, it just may be one of the possible solutions. I vividly remember one of the very first exercise we were given when I was studying Industrial Design.

The goal was to design a new set of cutlery. We had to present at least 500 sketches of each product: 500 forks, 500 knives, etc. As you can imagine, this is a lot of work!

There is a reason behind this method, I’m happy to explain later in greater details, but one of the outcomes is that there are a least a few “good solutions” to any problems. If we stop exploring too early, we just miss them.

How do you apply this exploration phase in your business?

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