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What is the value of design?

Often, designers will point out the ease of use, the branding aspects, the form and function and so on. I always like, on top of the previous aspects, to look at the financial results of design.

“Over a 10 year period, from 2004 to 2014 companies that nurture a design culture outperform the Standard & Poor’s 500 index by 211% more returns”, according to the DMI (Design Management Institute).

When Design is part of the business strategy, results show!

What are the results in your industry?

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