MENUMENU

I was asked yesterday: “where do you think Industrial Design will be in five or ten years from now?”.

Our industry is subject to change like any other one. Or maybe even earlier than other businesses, because we are part of the “creative industries.”

In the last ten years, there has been a move to digital. Quite a big move, as most of the venture capital is still allocated to digital -they call it tech- these days. But, like a pendulum, the big promises and big financial rewards in digital may not happen as promised and in the next five years, part of this capital will be re-allocated to hardware ventures.

I think that the future of Industrial Design will lie in the merge of hardware and digital experiences on the one hand, on the other hand, Industrial Designers will have to broaden their skills to marketing and business to stay relevant.

Do you have an idea where your industry is going?

#D2design #DesignWithRespect #IndustrialDesign #Design
#ProductDesign #Triplebottomline #Keynote #Keynotespeaker #MelbourneDesign #AustralianDesign